Reserve Your Seat for the Arts Marketing Double Header

On May 15th the Arts Council of New Orleans and the Americans for the Arts will present back-to-back Arts Marketing Workshops: Marketing Arts Using New Media from 9:00 am – 12:30 pm followed by Arts Advocacy 101 from 1:30 pm – 5:00 pm.

Greg O'Neill, Account Executive with Patron Technology, a NYC based online marketing company, will cover the top tips for success in the competitive e-marketing race before taking an in-depth look at design and editorial choices that increase “e-effectiveness.”

Jay Dick of the Americans for the Arts will discuss the importance of an effective arts advocacy program and the best strategies for communicating with elected officials to insulate arts programs from budget cuts.

These workshops are part of a series of dynamic, intensive full-day workshops to be offered to our local Arts Community over the next six months. The Arts Council, in collaboration with the Americans for the Arts are bringing the ground breaking National Arts Marketing Project (NAMP) to New Orleans to address the short and long-term marketing and audience development needs of our local arts organizations. This program builds upon NAMP’s ten-year record of success in helping arts organizations throughout the country to better understand the marketplace in which they operate; to create aggressive audience development programs to suit those markets and produce increased earned revenue; and to develop professional marketing expertise within the organizations that will help them be more sustainable.

A fee of $30 for Arts Council Members and $40 for non Members covers both workshops’ printed materials, continental breakfast and lunch.

Following the entire workshop series, twenty participants will be eligible to apply for scholarships to attend the 2008 Americans for the Arts National Arts Marketing Conference in Houston, TX. Local arts organizations interested in receiving these scholarships are required to participate in the workshop series.

For additional information and to sign up, contact Gene Meneray, Director of Arts Business Program at 504-523-1465 or gmeneray@artscouncilofneworleans.org.