The National Arts Marketing Project in New Orleans

~ Presented by Americans for the Arts and the Arts Council of New Orleans


All workshops to take place at the Louisiana Endowment for the Humanities, 938 Lafayette St in New Orleans. A fee of $35 per day includes marketing materials, light breakfast and lunch.

March 18, 2008
Workshop 1: Unlocking The Puzzle: Creating An Effective Marketing Plan
This seminar will provide attendees with the tools to craft an effective and efficient marketing plan. From the step-by-step planning process, to the use of market research techniques, to crafting a powerful brand identity, participants will leave this seminar with a greater understanding of how to connect the work they present with larger audiences that appreciate the arts. The presenters will utilize interactive exercises, case studies from the arts world, and NAMP’s latest consumer research to illustrate the impact better marketing can have on artists and arts organizations.
· Presented by Julie Peeler, Americans for the Arts

April 4, 2008
Workshop 2: Arts Research on a Shoestring: Understanding Your Audience and Your Organization
Most arts organizations have come to realize the value in getting to know their audiences and recognize that strengthening customer relationships is one of the keys to long term viability and success. Hence we’ve seen an increased interest in marketing research for the arts. But there are some pretty big obstacles including lack of time, money, and expertise. Using a variety of real world examples the morning session will be spent discussing the types of research you should consider, ways to do research in a cost efficient manner, how to develop more effective surveys, and how to approach analysis for greater learning and insight.
Presented by Kate Prescott, Prescott & Associates

May 15, 2008
Workshop 3: Marketing Arts Using New Media (half-day)
This seminar will provide attendees with the knowledge and understanding of e-marketing essentials. The session will cover what patrons do on-line and what an arts organization can do, and should do to build a customer relationship on-line.
Presented by Greg O’Neill, Patron Mail

Workshop 4: Arts Advocacy 101 – What Every Arts Organization Should Be Doing (half-day)
In the past, when economic times were good, the arts were funded because it “was the right thing to do.” But, when economic times are tough, the arts are often the first to be cut from federal, state, and local budgets. To protect your organization from cuts, one must have an effective arts advocacy program in place before times get tough. In this session, you will learn about effective arts advocacy organizations and programs, how to quickly and accurately communicate with your elected officials, and how to protect the arts from budget cuts.
Presented by Jay Dick, Americans for the Arts


August 12, 2008
Workshop 5: Finding & Motivating New Diverse Arts Audiences
Using results from recent research on the motivations and barriers to arts usage among medium and light users of the arts, this workshop provides participants with the tools to attract and keep a broader portion of their community. Participants will be led through the elements necessary for success in diversifying the age and ethnicity of an audience, including key strategies and tactics that have proven successful for other arts organizations.
Presented by Julie Peeler, Americans for the Arts (

September 19, 2008
Workshop 6: Best Practices to Secure and Keep Your Corporate Sponsor
This workshop will illustrate how to build meaningful bridges between a nonprofit and a sponsor’s sales and marketing needs. Today, corporations and nonprofits must be smarter in how they give and receive limited sponsorship marketing dollars. Visibility is no longer enough, and smart companies and savvy nonprofits can use sponsorship to meet a business need to deliver measurable results. Attendees will learn to think strategically and use hands-on techniques to secure and keep corporate sponsors.
Presented by Alice Sachs Zimet, Arts + Business Partners

To RSVP for any of these events, please call 504-218-8869, or email to gmeneray@artscouncilofneworleans.org

Workshop: Creating an Effective Marketing Plan

The Arts Council of New Orleans and Americans for the Arts Present the National Arts Marketing Project in New Orleans. The Arts Council is pleased to announce Americans for the Arts is bringing their ground breaking National Arts Marketing Project to New Orleans. Over the next six months, a series of dynamic, intensive workshops will be offered to our local Arts Community. Attending these workshops also makes you and your organization eligible for a scholarship to the National Arts Marketing Conference in November.

The first of these workshops, Unlocking the Puzzle: Creating an Effective Marketing Plan will take place on Tuesday, March 18th. 9:00 a.m. to 5:00 p.m. at the Louisiana Endowment for the Humanities, 938 Lafayette St in New Orleans. Presenting the workshop will be Julie Peeler, VP of Arts & Business Programs with Americans for the Arts.

This seminar will provide attendees with the tools to craft an effective and efficient marketing plan. Participants can expect to learn:

1. The seven key questions that, when answered, create the framework for an effective marketing plan.
2. Tips for crafting a better audience survey.
3. How to use information gleaned from marketing research in marketing, fundraising, and sponsorship decisions.
4. The latest consumer information on cultural audiences, and how this impacts marketing efforts.
5. What societal and market forces are shaping how consumers interact with the arts.
   How to best use limited marketing resources, and more.

Additionally, the Arts Council and Americans for the Arts will be offering 20 scholarships to area Arts non-profits to attend the 2008 National Arts Marketing Conference in Houston, TX. Organizations interested in receiving these scholarships are required to attend this workshop.

Creating an Effective Marketing Plan Tuesday, March 18th 2008 La Endowment for the Humanities 938 Lafayette St in New Orleans 9:00 a.m. to 5:00 p.m. $35, includes lunch and continental breakfast.

Please RSVP to Gene Meneray at 504-523-1465 or to gmeneray@artscouncilofneworleans.org This project is supported in part by an award from the National Endowment for the Arts, which believes that a great nation deserves great art.